External events workflows allow you to track events from third party services connected to your websites and apply actions to you leads after certain actions that happen in those services. SeoToaster CRM can be integrated with any software with the help of Zapier
Make sure you have PG API plugin on your website, you will need these keys in order to connect your website to Zapier:
Once you have set up a Zap, open Lead External Events and Add the Event number you used in Zapier as the Event name: