Organic and Paid
Moving on to the next part of Web analytics is Organic, Paid, and the Search Ranking Timeline
Under Organic you have the aggregated data straight from Google that is related to all websites.
The information in the chart is divided into the following sub-categories: Clicks, Impressions, Average Click Through Rate, and Average Position (explained below). Here you can see the figures for the same sub-categories in previous periods for comparison.
- Clicks are any clicks that send the user to a page outside of Google Search to a certain website.
- Impressions are the number of times your organic listings (search results) are triggered by keyword searches or the number of times display or search ads are shown if you’re also advertising.
- Average click-through-rate or Avg. CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR.
- Average Position or Avg. Position is a statistic that describes how your keyword triggered search result listings typically rank against other search result listings on average.
Under the tab Paid you will see the aggregated data from Google adwords related to all websites.
The information in the Paid chart is divided into the following sub-categories: Impressions, Clicks, Cost, and Conversions, among which you can see the figures for the same sub-categories in previous periods for comparison.
- Cost is a bid the user receives either per click (Pay Per Click - PPC), or impression (Cost Per Thousand - CPM), or per conversion (Cost Per Action - CPA) at his/her websites. You can choose the bidding strategy based on your company’s goals. Marketing Hub provides services to aid our customers in the set up and optimization of Adwords campaigns.
- Conversion happens when someone clicks your ad and then takes an action that you’ve defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone, or even just filling in the form at your website.
Under SEARCH RANKING TIMELINE you can find out the position of your site’s keywords in Google rankings, with the most popular keywords represented higher on the chart and the less popular ranking lower on the list.